04 Sep What Not To Do If You’re A Guy Considering Injectables
But Dr Linda says we are at risk of losing the “male aesthetic” through incorrectly applied – or overused – cosmetic treatments.
“Up until recently, 95% of people being injected have been females; clinicians have been familiar with techniques that treat the muscles to create feminine characteristics, raising the eyebrow arch, enhancing the cheekbones, creating a slender, refined jawline – the total opposite of the ideal male aesthetic,” Dr Linda said.
“We’re experiencing a boom in men seeking treatments, but we need to ensure that they don’t walk away with an immobile appearances and feminine characteristics – like some male celebrities who have ‘raised eyebrows’ over their wrinkle injection use in recent years.”
Speaking at a conference for medical professionals late last year, Dr Linda outlined her approach to retaining masculinity while reducing signs of environmental damage, stress and ageing.
“A good injecting technique retains or enhances male characteristics; think George Clooney’s strong square jawline and Brad Pitt’s low eyebrows.”
Artisan Cosmetic and Rejuvenation Clinic has been treating men for 12 years, but its male client base has skyrocketed by 31% since 2008.
“Many are in their 40’s and reentering the dating scene after divorce; but most are married men with wives who have taken care of their skin and are ageing well – and the blokes want to keep up,” Dr Linda said.
Dr Linda recently attended the 2013 Asia-Pacific Medical Aesthetics Congress in Manila, which gathered the world’s leading clinicians together, to share the latest injectable approaches to facial aesthetics.
“The central theme was the ‘natural look’; achieving a ‘balance’ between what we can do, and what we should do – it’s the next evolution in cosmetic medicine,” Dr Linda said.
According to a 2012 study by economists Jeff Borland and Andrew Leigh, men with ‘above average’ looks earn 22 per cent more than ‘average’ looking men.
“Guys are using wrinkle injections to remove ‘grumpy old man’ stress lines, create a more healthy appearance and even stop excessive sweating that can cause embarrassment at work,” Dr Linda said.
“There’s less stigma around men looking after themselves now,” Mr Johnston said.